DANGER! MAN EATING SHARK
There’s a whole industry out there, cutting chunks off live sharks, for a bowl of soup. The BiteBack charity is fighting back. We showed the full horror of shark finning using a ‘film noir’ look and feel. Then used the word ‘FIN’ to mark the end of the film… and the potential end of shark species. It stirred a storm of protest, and was awarded a shortlist at Cannes 2012 and BTAA 2013.