MEET THE NEWBORN
Baby Dove was Dove’s biggest new category launch for a decade. We fought fiercely to keep the sense of ‘real’ that characterises all Dove work. Shot by Ben Quinn, the launch TV spot successfully established Baby Dove as a major new contender in a marketplace dominated by J&J. We delivered everything the new birth needed, from digital, to bottle copy, to brand guidelines. And our baby is thriving.
And here's where we got down to product basics; explaining how Baby Dove works its magic.